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Something like 39 percent of those asked admitted that they are more interested in the Big Game Ads then the game Sunday Night. Advertises are pleased to hear that because they are spending something close to 4 Million dollars for thirty seconds. Me the ads are hit and miss I love the game when it's good If it's a blow out it is no where near as much fun. If the game is tight the ads just kind of get in the way but sometimes they save the broadcast. More on the highly anticipated ads from the Today Show at this link.